All Malaysians love ‘Aiskrim Potong’, the traditional ice lolly available in local flavours such
as sweet corn, sirap bandung, and red bean – the all-time favourite!
NESTLÉ Tradisi Potong is the new brand that is out to win the hearts of fellow Malaysians all over again.
Our core idea, from packaging design to retail launch communication, brought to life the
delicious nostalgia of these truly Malaysian flavours. Using rustic design elements, we recreated
the unique ambience of enjoying potong treats back in the good old days.
The launch campaign line – Ukir senyuman dengan sepotong kenangan – summed up this refreshing blast from the past, rolling easily off the tongue, leaving behind fond memories of a childhood treat.
© 3QBRANDWORKS. ALL RIGHTS RESERVED