the brief

Labour is a leading dishwashing brand, but its packaging was starting to look dated compared to its economy segment competitors.

Our brief was to revamp the entire range, to inject higher appeal and perceived value, while maintaining brand recognition.

the work

Our team decided to push boundaries, introducing hand-drawn illustrations for an exclusive touch of refinement. The result has an irresistible appeal that elevated and modernised the brand.

The visual impact on the shelves is proof of Labour’s new fresh look.