Labour is a leading dishwashing brand, but its packaging was starting to look dated
compared to its economy segment competitors.
Our brief was to revamp the entire range, to inject higher appeal and perceived value, while maintaining brand recognition.
Our team decided to push boundaries, introducing hand-drawn illustrations for an
exclusive touch of refinement. The result has an irresistible appeal that elevated and
modernised the brand.
The visual impact on the shelves is proof of Labour’s new fresh look.
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