the brief

This newly-launched product range under the classic Gardenia Delicia brand was well received. However, feedback from consumers revealed a lower perceived value because the product, although of the same grammage as competitors, was in a smaller pack.

As it was barely 4 months after the initial launch, the client looked to us for design solutions to enhance and maximise shelf impact without a total revamp.

the work

We upgraded the product labels for a stronger brand recognition and ramped up appetite appeal.

The highlight of the new design is the clear variant differentiation that maximises shelf impact while impressing buyers with its modern and premium look.