This newly-launched product range under the classic Gardenia Delicia brand was well received.
However, feedback from consumers revealed a lower perceived value because the product,
although of the same grammage as competitors, was in a smaller pack.
As it was barely 4 months after the initial launch, the client looked to us for design solutions to enhance and maximise shelf impact without a total revamp.
We upgraded the product labels for a stronger brand recognition and ramped up
The highlight of the new design is the clear variant differentiation that maximises shelf impact while impressing buyers with its modern and premium look.
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