the brief

A well-known home-grown kaya brand, Auntie Rosie is another authentic local brand under Gardenia. This original home-style kaya is the all-time best seller, and the client’s request was clear: upgrade the look, retain the heritage.

the work

We maintained the iconic character of Auntie Rosie, rendering it in strong and simple lines for a contemporary look that allows the original classic and authentic flavour to show through.

Overall, the task was made all the more challenging by the limitations of the basic flexo printing process.