In conjunction with the introduction of the all-new Caffé de Caramel variant, our client
launched a series of retail, online and on-ground activities to promote this addition to
the NESTLÉ® Drumstick® premium range.
One of our tasks was to generate excitement within the Nestlé Malaysia office. Our solution: turn their lifts into launch teasers.
Drawing ideas from the product variant and its connection to coffee, we wrapped the lift doors
and transformed them into the entrance of an artisan café. Inside, the larger-than-life portrait of
the all-new Drumstick in all its tempting glory is a constant source of amazement to lift users.
We also extended the launch campaign idea to the Putra Line MRT, branding the exterior and interior of the trains.
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