the brief

In 2013, NESTLÉ LA CREMERIA ice cream launched a total redesign exercise for its tub, cup and multipack range packaging. The objective was to upgrade the brand through better design cues, clearer differentiation and improved appetite appeal. There was one mandatory: retain the black and gold brand identity.

the work

We pushed La Cremeria to the next level by focusing on the visual appeal of its creamy texture, and balanced it with the sheer simplicity of typography to create a modern yet sophisticated look.