To increase affinity with its core target users, SOFY needs to be YOUNG, ACTIVE and CONFIDENT. Our task: create a new packaging design that looks modern yet timeless, vibrant and approachable, with clear product indications.
So it's back to basics, back to the simplest forms & shapes and what they represent. The result is a simple yet modern look, with a vibrant colour palette for clear range differentiation and strong on-shelf impact.
© 3QBRANDWORKS. ALL RIGHTS RESERVED