the brief

To increase affinity with its core target users, SOFY needs to be YOUNG, ACTIVE and CONFIDENT. Our task: create a new packaging design that looks modern yet timeless, vibrant and approachable, with clear product indications.

the work


So it's back to basics, back to the simplest forms & shapes and what they represent. The result is a simple yet modern look, with a vibrant colour palette for clear range differentiation and strong on-shelf impact.

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