the brief

MEIRI is a new brand developed by Aria Cosmetics for the Middle Eastern market. Its product offering is centred around a single natural floral ingredient. We were tasked to design the brand logo and conceptualise the packaging label design for their entire range, from hair care to body care.

the work

Drawing inspiration from some of the world's most successful body care brands, the brand logo and packaging designs were conceptualised with a core message in mind: high quality products with a traditional heritage.