the brief

NESTLÉ LA CREMERIA is a premium ice cream that has been doing well in take-home retail. One sector beckoned tantalisingly: out-of-home (OOH). High-end cafés, restaurants and hotels were targeted. NESTLÉ's chef conjured up 8 special ice cream creations to inspire business operators. Over to us...

the work

We set up the NESTLÉ LA CREMERIA creations to be premium, rustic and sophisticated. The result is modern yet approachable, as if celebrity chefs had a hand in it. It pushes the envelope within the NESTLÉ LA CREMERIA brand identity. We carried the same approach over to the collaterals.